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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/18240
Type: Article
Title: Customer engagement in social media: a framework and meta-analysis
Author(s): DE OLIVEIRA SANTINI, FERNANDO
LADEIRA, WAGNER JUNIOR
PINTO, DIEGO COSTA
HERTER, MÁRCIA MAURER
Cláudio Hoffmann Sampaio
BABIN, BARRY J.
In: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Issue Date: 2020
Volume: 1
First page: 1
Keywords: Customer engagement
Firm performance
meta-analysis
Online consumer behavior
Social media
URI: https://hdl.handle.net/10923/18240
DOI: DOI:10.1007/s11747-020-00731-5
ISSN: 0092-0703
Appears in Collections:Artigo de Periódico

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