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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/25615
Type: Article
Title: Unifying customer, product and brand performance management
Author(s): Rodrigo Heldt Silveira
Cleo Schmitt Silveira
Fernando Bins Luce
In: Academia-Revista Latinoamericana de Administracion
Issue Date: 2022
Volume: 35
Issue: 3
First page: 398
Last page: 412
Keywords: Customer Lifetime Value
Product Management
customer equity
brand equity
customer centricity
URI: https://hdl.handle.net/10923/25615
DOI: DOI:10.1108/ARLA-01-2022-0014
ISSN: 1012-8255
Appears in Collections:Artigo de Periódico

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