| Campo DC | Valor | Idioma |
|---|
| dc.contributor.author | Rodrigo Heldt Silveira | - |
| dc.contributor.author | Cleo Schmitt Silveira | - |
| dc.contributor.author | Fernando Bins Luce | - |
| dc.date.accessioned | 2023-08-01T18:49:33Z | - |
| dc.date.available | 2023-08-01T18:49:33Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.issn | 1012-8255 | - |
| dc.identifier.uri | https://hdl.handle.net/10923/25615 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | Academia-Revista Latinoamericana de Administracion | - |
| dc.rights | openAccess | - |
| dc.subject | Customer Lifetime Value | - |
| dc.subject | Product Management | - |
| dc.subject | customer equity | - |
| dc.subject | brand equity | - |
| dc.subject | customer centricity | - |
| dc.title | Unifying customer, product and brand performance management | - |
| dc.type | Article | - |
| dc.date.updated | 2023-08-01T18:49:32Z | - |
| dc.identifier.doi | DOI:10.1108/ARLA-01-2022-0014 | - |
| dc.jtitle | Academia-Revista Latinoamericana de Administracion | - |
| dc.volume | 35 | - |
| dc.issue | 3 | - |
| dc.spage | 398 | - |
| dc.epage | 412 | - |
| Aparece en las colecciones: | Artigo de Periódico
|
