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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/20547
Type: Article
Title: Developing a holistic understanding of consumers? experiences
Author(s): Marlon Dalmoro
Giuliana Isabella
Stefânia Ordovás de Almeida
João Pedro Fleck
In: EUROPEAN JOURNAL OF MARKETING
Issue Date: 2019
Volume: 53
Issue: 10
First page: 2054
Last page: 2079
URI: https://hdl.handle.net/10923/20547
DOI: DOI:10.1108/EJM-10-2016-0586
ISSN: 0309-0566
Appears in Collections:Artigo de Periódico

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