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DOCUMENTOS INSTITUCIONAIS
PUBLICAÇÕES CIENTÍFICAS
TRABALHOS DE CONCLUSÃO DE CURSO DE GRADUAÇÃO
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Issue Date
Title
Author(s)
2012
Promoção de vendas e outros elementos antecedentes das compras por impulso
Fernando de Oliveira Santini
;
Lélis Balestrin Espartel
;
Cláudio Hoffmann Sampaio
;
Claudio Rotta
;
Marcelo Gattermann Perin
2012
Promoção de distribuição de prêmios: sua influência na decisão de compra do consumidor e os efeitos de longo prazo
Fernando de Oliveira Santini
;
Lélis Balestrin Espartel
;
Cláudio Hoffmann Sampaio
;
Claudio Rotta
;
Marcelo Gattermann Perin
Explore
Author
2
Lélis Balestrin Espartel
2
Marcelo Gattermann Perin
Subject
2
Intenção de Compra
1
Compra por Impulso
1
Promoção de distribuição de prêmios