| Resumo: | A presente dissertação tem por objetivo discorrer sobre as fronteiras das interfaces e formatos de e-commerce em um contexto de comunicação ubíqua. Para embasar este questionamento, será apresentado linha do tempo construída sobre o passado e presente das interfaces. Sendo propositalmente excluído o tempo futuro desse recorte, pois, como é melhor argumentado no decorrer da pesquisa, apresenta enorme estagnação. Serão expostas referências e discutido sobre o conceito de e-commerce, junto às interfaces e barreiras que o comércio digital já apresentou. Iniciando uma aprofundada explicação sobre o que é e-commerce e então partindo para o ecossistema digital das interfaces iguais e espaços digitais. Seguindo dessa ubiquidade de transformações que ocorreram ao longo desse apanhado de informações apresentadas sobre interfaces e e-commerce, este trabalho se dedica a identificar e exemplificar categorias de transformação do e-commerce. Estas, que foram classificadas em quatro diferentes tipos, sendo respectivamente: Categoria A - Estado Digital, Categoria B - Plataforma, Categoria C - Interface e Categoria D - Conteúdo. E os exemplos de e-commerce que vão ser analisados são: Amazon, Apple, iFood, Spotify, Uber, Substack, PlayStation Store, Steam e OnlyFans. Como âncora para toda essa dissertação, foram utilizados os autores: Andrade (2016), Bolter (2000), Calazans (2016), Cardoso (2016), Dantas (2016), Dijck (2013), Garrett (2011), Grusin (2000), Johnson (1997), Joia (2008), King (2016), Laudon (2016, 2017 e 2018), Lee (2016), Lévy (1996), Liang (2016), Mariano (2022), Mendonça (2016), Mendoza (2013), Messeder (2016), Montardo (2019), Norman (2016 e 1988), Oliveira (2008), Simoes (2016), Streck (2020), Traver (2016, 2017 e 2018), Turban (2016), Turban (2016), Viana (2022) e West (2022).
This dissertation aims to discuss the boundaries of e-commerce interfaces and formats in a context of ubiquitous communication. To support this questioning, a timeline built on the past and present of the interfaces will be presented. The future tense was purposely excluded from this clipping, because, as it is better argued in the course of the research, it presents enormous stagnation. References will be exposed and the concept of e-commerce will be discussed, along with the interfaces and barriers that digital commerce has already presented. Starting with an in-depth explanation of what e-commerce is and then moving on to the digital ecosystem of equal interfaces and digital spaces. Following this ubiquity of transformations that occurred throughout this collection of information presented about interfaces and e-commerce, this work is dedicated to identifying and exemplifying categories of e-commerce transformation. These, which were classified into four different types, respectively: Category A - Digital State, Category B - Platform, Category C – Interface and Category D - Content. And the e-commerce examples that will be analyzed are: Amazon, Apple, iFood, Spotify, Uber, Substack, PlayStation Store, Steam and OnlyFans. As an anchor for this entire dissertation, the following authors were used: Andrade (2016), Bolter (2000), Calazans (2016), Cardoso (2016), Dantas (2016), Dijck (2013), Garrett (2011), Grusin (2000), Johnson (1997), Joia (2008), King (2016), Laudon (2016, 2017 e 2018), Lee (2016), Lévy (1996), Liang (2016), Mariano (2022), Mendonça (2016), Mendoza (2013), Messeder (2016), Montardo (2019), Norman (2016 e 1988), Oliveira (2008), Simoes (2016), Streck (2020), Traver (2016, 2017 e 2018), Turban (2016), Turban (2016), Viana (2022) e West (2022). |
