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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/25616
Type: Article
Title: Brand equity chain and brand equity measurement approaches
Author(s): OLIVEIRA, MARTA OLIVIA ROVEDDER DE
Rodrigo Heldt Silveira
SILVEIRA, CLEO SCHMITT
LUCE, FERNANDO BINS
In: Marketing Intelligence & Planning
Issue Date: 2023
Volume: 41
First page: 442
Last page: 456
Keywords: Consumer-based brand equity
Firm-based brand equity
Financial-based brand equity
Systematic review
URI: https://hdl.handle.net/10923/25616
DOI: DOI:10.1108/MIP-06-2022-0222
ISSN: 0263-4503
Appears in Collections:Artigo de Periódico

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