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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/10343
Type: Article
Title: A Gestão da Experiência do Cliente no Varejo
Author(s): Ana Rita Catelan Callegaro
Vinícius Sittoni Brasil
In: REBRAE. Revista Brasileira de Estratégia (Impresso)
Issue Date: 2012
Volume: 5
Issue: 2
First page: 207
Last page: 220
Keywords: Experiência de Consumo
Varejo
Comportamento do Consumidor
URI: http://hdl.handle.net/10923/10343
ISSN: 1983-8484
Appears in Collections:Artigo de Periódico

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