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Please use this identifier to cite or link to this item: https://hdl.handle.net/10923/10320
Type: Article
Title: O Contínuo Experiencial do Varejo: Valor Utilitário Versus Valor Hedônico no Mix de Marketing Varejista
Author(s): Stefânia Ordovás de Almeida
Vinícius Sittoni Brasil
Ana Rita Castellan Callegaro
Fernanda Castelan Callegaro
In: Teoria e Pratica em Administracao
Issue Date: 2016
Volume: 6
First page: 97
Last page: 128
URI: http://hdl.handle.net/10923/10320
ISSN: 2238-104X
Appears in Collections:Artigo de Periódico

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